I Just Can’t Help It…

I finally got around to downloading the new Nine Inch Nails album Ghosts I-IV on Thursday last week, I went for the $5.00 option, obviously because I am tight Yorkshireman!

I was very impressed by the download, not only the music but the PDF files and the graphics that came with it.

On Saturday morning I immersed myself in the album and was blown away by Ghost 13, which I think is a stunning piece of work.

What really struck me was how I could envisage a visual for the music of Ghost 13 almost straight away.

After 6 hours hammering it out on After Effects, I finally came up with a short 40 second promo video for the track.

This then led on to presenting it along with getting all the PDF files in one place where they could be viewed at leisure.

Ladies and Gentlemen – I give you my very own Ghosts I-IV promo spot!

Watch the video and then click the link to see the Flash Book.

It’s All Over For Record Labels (How To Make $750,000.00 In 24 Hours.)

On Sunday 2nd March 2008 Trent Reznor’s Nine Inch Nails officially signalled the end of Record Labels as we know them (Eat your heart out Steve!).

Reznor concluded his contract with his label Interscope last year with the Year Zero Remix album and became a free agent.

For the last two weeks prior to Sunday, he had indicated via NIN.com something was in the pipeline by simply saying “Soon…”

On Sunday night he released Ghosts I-IV, a 36 track instrumental album.

The album was available in 5 different formats -

Free Download – The first 9 tracks from the Ghosts I-IV collection available as high-quality, DRM-free MP3s, including the complete PDF.

$5.00 Download – All 36 tracks in a variety of digital formats including a 40 page PDF.

$10.00 2x CD Set – Ghosts I-IV on two audio CDs in a six panel digipak package with a 16 page booklet.

$75.00 Deluxe Edition Package – Ghosts I-IV in a hardcover fabric slipcase containing: 2 audio CDs, 1 data DVD with all 36 tracks in multi-track format, and a Blu-ray disc with Ghosts I-IV in high-definition 96/24 stereo and accompanying slideshow.

Last but not least the piece de resistance -

$300.00 Ultra Deluxe Limited Edition Package – Limited to 2500 copies and carrying the personal hand written signature of the man himself.

Now for the science bit…

The $300.00 Ultra Deluxe Limited Edition Package SOLD OUT IN 24 HOURS, this means that -

300 x 2500 = 750,000.00.

And there in that figure (750,000.00) lies the proof that Record Labels are now dead in the water.

Reznor generated three quarters of a million dollars in 24 hours and has to answer to no one…no record executives, no one at Interscope, NO ONE!

Not bad for someone who used to clean famous people’s pubic hair off the toilet seat…

Nine Inch Nails – New Album – Ghosts I-IV.

He said wait, and we waited.

He said soon, and we held our breath.

New Nine Inch Nails album – Ghosts I-IV released today.

36 instrumental tracks recorded in 10 weeks with no fixed agenda, just let the creativity flow.

Guess what I will be doing as soon as I get home from work!

Available formats here.